Digital marketing is the art and science of encouraging products and services using online platforms. It integrates marketers or businesses with their target users with the help of internet — from websites and social media to email, search engines, and digital ads etc. The main aim is to attract, engage, and convert customers in an effective manner. It covers various areas like SEO (Search Engine Optimization), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Paid Advertising (SEM/PPC).
In short, digital marketing helps brands grow, build relationships, and stay visible in today’s digital world.
- DIGITAL MARKETING AND ITS SIGNIFICANCE